The Pink Paradox
The outdoor industry is an ever-changing world that has shifted in recent years to accommodate the surge of women hunters joining the ranks alongside men. One of the problems women have unnecessarily had to encounter when preparing for various hunts is finding apparel that fits. For years, the concept of designing clothes that fit differently among men and women seemed to have been lost on many outdoor apparel companies. Many decided that simply tossing in a few splashes of hot pink on to a smaller version of the men’s line would suffice. Disregarding comfort, and more importantly, functionality, led to women being forced to trek through the woods in clothing that only hindered their mission.
Luckily for us, we spoke, and they listened.
More outdoor apparel companies are now tailoring their products to what women actually want. Comfort, fit, and practicality are all characteristics women look for when finding a brand that works for them, not what shade of pink the seams are. Thankfully, many big-name outdoor companies are now focusing on these preferences, while still complementing feminine features. Finally, we don’t have to deal with unnecessarily wide pant legs, sleeves that go past our fingertips, or big jackets that only restrict our movement, but are considered “women’s clothing” because they have pink intertwined throughout the patterns. We have choices now. So, go ahead and buy the pink accented camouflage, if that is what you prefer. But isn’t it nice to finally have options? Bashing the color pink in hunting gear is not the takeaway message here; but until we start hunting flamingos, it is no longer a necessity.
Alright ladies, it’s time to give ourselves some credit. Do you know how much we actually contribute to the outdoor industry? The outdoor industry is no longer just a man’s world. Since 2001, the number of licensed female hunters has increased from 1.8 million women to 3.34 million in 2013. That is an 85% increase! According to the US Fish and Wildlife Service, 11% of all hunters in the United States are now female. Women are now becoming more involved in hunting, fishing, and shooting sports than ever before. With this surge of participation in outdoor sports, it means women are contributing millions of dollars to the conservation of our wildlife with their purchases of hunting licenses, firearms, and other hunting equipment. How awesome is that?! Brenda Valentine, spokesperson for the National Wild Turkey Federation summed it up best. “Across the board, women are more independent than they’ve ever been, and they realize they are capable of hunting.” At Outdoor Women of Alabama, we could not be more thrilled with the rising numbers of women getting involved in the outdoor world.
Women have often been hesitant to get involved in outdoor activities because of the lack of a female presence. Across the country, women are joining forces and creating groups exclusively for the women interested in the outdoors. Many of these groups sponsor ladies’ hunts and other group activities, as well as workshops and courses designed to educate women without judgement or intimidation on how to get their start in the field. The Outdoor Women of Alabama at Great Southern Outdoors welcomes all women to join a group of ladies that share the same passion.
At Outdoor Women of Alabama at Great Southern Outdoors, our goal is to inspire and encourage all women to express their love of the outdoors. We strive to help women discover their love of hunting, fishing, and exploring the wilderness. Whether you have grown up in the woods your entire life, or are just discovering your passion for the outdoors, the Outdoor Women of Alabama welcome you with open arms!